Prolific are developing the tech to make it easier than ever to collect samples representative of the UK and the US.

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The tool we are developing will enable census-matched, cross-stratified quota sampling. In other words, it will break down your intended sample size into subgroups: each proportional to a different segment of a national population. Initially, we’ll offer cross-stratification on sex, age and ethnic group, and use census data to ensure proportional representation of these strata in your sample.